CMOS: 3 Tips to power your SEO strategy

CMOS: 3 TIPS TO POWER YOUR SEO STRATEGY

As a CMO, you will be interested in boosting your SEO strategy. SEO not only will get you more visitors to your website but will also result in more lead generation thus giving you more for every marketing dollar spent. As a student of the online Digital Marketing course at Northwestern University, I am interested in SEO and have come across these 2 articles giving ideas on increasing the firepower of your SEO strategy.

The first article “Planning SEO content” by Kim Kosaka of Alexa Digital http://bit.ly/SEOALEXA , focuses on the importance of how content, knowing your customer and understanding the search pattern powers your SEO strategy. The article stresses on knowing the end consumer, his search habits and stages of his consumer life cycle so relevant content can be sent to increase engagement.

               

Found in http://bit.ly/POWERURSEO

Article 2 “The 10 most important SEO tips you need to know” by Digital Marketing Guru Neil Patel http://bit.ly/SEONEILPATEL ,gives 10 mantras of how you can power your SEO strategies. Neil emphasizes on simple yest effective techniques to boost your SEO such as increasing the speed of your website, increasing backlinks and creating and publishing unique content periodically.

Drawing on these 2 articles on powering your SEO strategy, I have listed 3 action points which will help you in increasing the firepower of your SEO strategy.

·         CONTENT IS KING – Focus on creating unique and relevant content keeping the end user in mind

·         KNOW YOUR CUSTOMER – How the end user consumes your content, when and where is important for SEO success

·         INCREASE ENGAGEMENT – Getting more backlinks to your site and increasing engagement will help in improving SEO ratings

Starting today, focus on these 3 mantras and see your SEO ratings soar!

My name is Mehul Ashar and I am currently pursuing the online course on Digital Marketing through Coursera http://bit.ly/FBCOURSERA  from Northwestern University http://bit.ly/NWMOOC . I am a marketer by profession with a keen interest in social and digital marketing. Feel free to connect with me on https://twitter.com/asharmehul

Labels/ keywords

Mehul Ashar, marketer, Northwestern University, MOOC, Coursera, Social Media Marketing

Article: Planning SEO Content, Alexa Digital, Kim Kosaka, demand generation, campaign management, content marketing,  top 10 SEO tips, Neil Patel, SEO, webanalytics

Target market: CMO, marketing, marketers, marketing management