CMOS: 3 Tips to power your SEO strategy
CMOS: 3 TIPS TO POWER YOUR SEO STRATEGY As a CMO, you will be interested in boosting your SEO strategy. SEO not only will get you more visitors to your website but will also result in more lead generation thus giving you more for every marketing dollar spent. As a student of the online Digital Marketing course at Northwestern University, I am interested in SEO and have come across these 2 articles giving ideas on increasing the firepower of your SEO strategy. The first article “Planning SEO content” by Kim Kosaka of Alexa Digital http://bit.ly/SEOALEXA , focuses on the importance of how content, knowing your customer and understanding the search pattern powers your SEO strategy. The article stresses on knowing the end consumer, his search habits and stages of his consumer life cycle so relevant content can be sent to increase engagement. Found in http://bit.ly/POWERURSEO ...